Entertainment Science
-15%
portes grátis
Entertainment Science
Data Analytics and Practical Theory for Movies, Games, Books, and Music
Hennig-Thurau, Thorsten; Houston, Mark B.
Springer International Publishing AG
08/2018
865
Dura
Inglês
9783319892900
15 a 20 dias
1496
Descrição não disponível.
Forget the "Nobody-Knows Anything" Mantra: It's Time for Entertainment Science!.- Products, Markets & Consumers - The Business and Economics of Entertainment: The Fundamentals of Entertainment.- Why Entertainment Products Are Unique: Key Characteristics.- Why Entertainment Markets Are Unique: Key Characteristics.- Creating Value, Making Money: Essential Business Models for Entertainment Products.- The Consumption Side of Entertainment.- Managing & Marketing Entertainment - What Makes an Entertainment Product a Hit?: Entertainment Product Decisions, Episode 1: The Quality of the Entertainment Experience.- Entertainment Product Decisions, Episode 2: Search Qualities and Unbranded Signals.- Entertainment Product Decisions, Episode 3: Brands as Quality Signals.- Entertainment Product Decisions, Episode 4: How to Develop New Successful Entertainment Products.- Entertainment Communication Decisions, Episode 1: Paid and Owned Channels.- Entertainment Communication Decisions, Episode 2:"Earned" Channels.- Entertainment Distribution Decisions.- Entertainment Pricing Decisions.- Integrating Entertainment Marketing: Creating Blockbusters and Niche Products by Combining Product, Communication, Distribution, and Pricing Decisions.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Analytics strategy;Entertainment media;Entertainment products;Mass media;Movie marketing;Publishing
Forget the "Nobody-Knows Anything" Mantra: It's Time for Entertainment Science!.- Products, Markets & Consumers - The Business and Economics of Entertainment: The Fundamentals of Entertainment.- Why Entertainment Products Are Unique: Key Characteristics.- Why Entertainment Markets Are Unique: Key Characteristics.- Creating Value, Making Money: Essential Business Models for Entertainment Products.- The Consumption Side of Entertainment.- Managing & Marketing Entertainment - What Makes an Entertainment Product a Hit?: Entertainment Product Decisions, Episode 1: The Quality of the Entertainment Experience.- Entertainment Product Decisions, Episode 2: Search Qualities and Unbranded Signals.- Entertainment Product Decisions, Episode 3: Brands as Quality Signals.- Entertainment Product Decisions, Episode 4: How to Develop New Successful Entertainment Products.- Entertainment Communication Decisions, Episode 1: Paid and Owned Channels.- Entertainment Communication Decisions, Episode 2:"Earned" Channels.- Entertainment Distribution Decisions.- Entertainment Pricing Decisions.- Integrating Entertainment Marketing: Creating Blockbusters and Niche Products by Combining Product, Communication, Distribution, and Pricing Decisions.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
